Relevant and different from the others, including integrating elements that lead the public to reflect. How to do storytelling? As we have already mentioned, telling stories is an art. We must be cautious, since not just any kind of story is valid, since it can be turned phone number list you and an action that had to be positive for your brand becomes negative. Below, we present four keys that you must take into account to carry out a successful storytelling campaign. The most important thing is your audience Before you start creating a story for your brand, think not so much about it, but phone number list the audience you want to reach. What do you like? What do they seek? What do they know you for? What are your interests? ...
Only if you understand what your audience is like will you be able to arouse feelings and emotions with your story, whether they are positive or negative. 2. Make him feel The purpose of storytelling is for the audience to get excited, laugh, cry, get angry... to feel phone number list because in this way the brand will be remembered. The most emotional phone number list campaigns are the ones that last in the minds of the audience, but they are also the most controversial. We leave it up to you what kind of storytelling campaign you want to carry out. 3. Define the perception you want your brand to have How do you want the audience to see you? It is important to establish what image you want to phone number list of your brand , that is, an affordable brand for everyone, an exclusive brand, only for men, only for women... Only you have the power to decide how you want others to see you.
Story setting Once you are clear about the previous points, it is time to start shaping your story . Look for a theme, a middle and an end. We recommend that you answer the following questions, to more easily find the most suitable story for your brand. What phone number list or services do you want to sell? Do you want to make a funny story, that raises awareness, sad? Where will it happen? In what time? Who will star in it? How long will it last? What do you intend to convey? Another key factor to consider is the characters. To create them, you can analyze your Buyer Persona, in this way, create a protagonist according to it, and therefore, the audience feels identified. Without a doubt, one of the objectives that you must pursue with storytelling is to captivate your audience. But how?